Midland's new "Pay-by-Plate" Parking System

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A new "pay-by-plate" parking system unit recently installed in Downtown Midland.

Parking System Update - September 16, 2021

We have received your comments and suggestions on the new downtown Pay-by-Plate Parking System and are committed to finding ways to making it better for everyone. We appreciate your feedback and understand some are frustrated with the new system and there are things we can do better.

Why this new system?

One of the most prominent questions was Why are we doing this?

As part of the budget process, Council approved the expanded use of paid parking. This specific parking system, which is the market leader used in municipalities across Ontario and other provinces, was installed to provide financial relief for the Town and to be an easier way for customers to pay for the service. The benefit of this system is that it allows visitors and neighbours to contribute, allowing us to reduce the reliance on our resident tax levy. The system is also known for ease of use with the benefit of not having to return to your vehicle or using a mobile app and never having to go to a meter machine to pay or top up fees. We need this new system to be a success so that the Town can continue to support businesses with revitalizations like the downtown, provide improved services, and undertake repairs to our roadways and parking lots. Midland is a beautiful destination for businesses, residents and visitors to enjoy and we want to ensure it continues to thrive.

With every new system we understand there is an adjustment period, and we understand other municipalities with this system faced similar challenges in their roll-out. We know it will take time for residents and visitors to get used to this new technology, but with the improvements we are making we trust that as people become more familiar, they will come to appreciate the benefits this new parking system will bring to the Town.

So, what are we doing about it?

Based on your comments and suggestions;

  • We have installed instructions on the sides of every machine.
  • We have posted larger, more visible signage in the lots.
  • We have installed a demo machine at the Municipal Office so that customers can practice in privacy with the help of staff.
  • We are testing options to make the screens more visible in the sunlight and the screen instructions clearer.
  • We have also met with local Chamber and BIA representatives to hear concerns and discuss solutions.
  • We have met with the system provider and relayed concerns we have heard and they have been very receptive to the feedback and will be meeting with us again to share possible enhancements.

And most importantly…

We are listening.

We want to make your experience with the new downtown parking system a positive one and are working toward making it better. Residents and visitors can contact the Town of Midland with feedback by emailing service@midland.ca and we also encourage you to participate in our online engagement project on Engaging Midland.

Submit your suggestions and questions on how we can continue to improve the new system below.

We welcome any and all feedback.


In the summer of 2021 the Town of Midland is implementing a new parking system for parking spaces downtown and in all municipal parking lots. The new system is a "pay-by-plate" system, meaning when you pay at the parking machine you enter your licence plate number and then continue on your way or, using the mobile app, scan the QR code at the machine or on parking signs throughout municipal lots and continue on your way. No need to go back to your car to put a ticket on the dash!

Background - How did we get to this point?

  • 2017: the Town completed a Service Delivery Review, which consulted residents, business owners, Council and staff, to identify opportunities for improvement and efficiencies for Town services. An update to the Parking system was recommended:
    • Implement new parking systems including Pay by Phone, Pay & Display to reduce reliance on staff resources for collection.
  • 2019: Using several RFPs from major towns and cities across Canada as a guide, and holding several on-site vendor tours, Staff issued an RFP for a complete parking solution for the Downtown on-street and off-street parking areas, as well as the harbour.
  • 2020: Precise ParkLink was chosen as the successful vendor.
  • 2021: Installation and rollout.

As of June 2021, the new parking system units were being installed on King Street, downtown side streets as well as in all municipal parking lots.

System launch will take place on July 1, 2021.

*Update*

  • The Town of Midland will be applying a graduated enforcement education program until August 1, 2021

Complimentary Times

  • 15 minutes of parking will be complimentary for all street parking; or
  • 1 hour of parking will be complimentary for all municipal parking lots.

Complimentary parking may be used once per day (either street parking or lot parking, not both), per licence plate. Drivers will still be required to register at the parking meters.

Rates

  • 25 cents/15 minutes.
  • $1/hour.

Hours of Operation

Paid parking will be in effect using the following schedule:

  • Downtown streets & Municipal Lots: 9 a.m. to 5 p.m., Monday-Friday.
  • Harbour Lot: 9 a.m. to 5 p.m., seven days a week.
  • Overnight parking remains free from April 1 to November 15.

Payment Options

The new machines offer convenient options for payment. Coins, debit/credit card, Apply Pay and Google Pay will all be accepted.

ParkedinTM Mobile App

Using the mobile app customers enjoy:

  • Paying by simply scanning a QR code with their phone at the parking meter.
  • Receipt email upon successful payment.
  • Email alerts at 10 minutes left on your session.
  • A link to extend/top up the parking session from anywhere(??).

Full details on the app can be found at ParkingSupport.ca/Precise-ParkLink-Parkedin.

Permit Parking through IPASS

Parking permits can now be obtained using the Interactive Parking Access Subscriber System (IPASS). The IPASS system allows users to register for permits on a monthly or annual basis, $30/month or $99/year.

Through IPASS, customers can register, pay and manage their accounts at any time – no need to visit the Municipal Office to acquire permits. For full details on IPASS, please visit: ParkingSupport.ca/Precise-Parklink-IPASS-Monthly-Parking-Support.

We want your feedback!

We want to hear from you on what customizations should be made to best accommodate our downtown businesses, their staff, and residents/visitors to the downtown. Below you submit your ideas and comment on others already submitted.

Parking System Update - September 16, 2021

We have received your comments and suggestions on the new downtown Pay-by-Plate Parking System and are committed to finding ways to making it better for everyone. We appreciate your feedback and understand some are frustrated with the new system and there are things we can do better.

Why this new system?

One of the most prominent questions was Why are we doing this?

As part of the budget process, Council approved the expanded use of paid parking. This specific parking system, which is the market leader used in municipalities across Ontario and other provinces, was installed to provide financial relief for the Town and to be an easier way for customers to pay for the service. The benefit of this system is that it allows visitors and neighbours to contribute, allowing us to reduce the reliance on our resident tax levy. The system is also known for ease of use with the benefit of not having to return to your vehicle or using a mobile app and never having to go to a meter machine to pay or top up fees. We need this new system to be a success so that the Town can continue to support businesses with revitalizations like the downtown, provide improved services, and undertake repairs to our roadways and parking lots. Midland is a beautiful destination for businesses, residents and visitors to enjoy and we want to ensure it continues to thrive.

With every new system we understand there is an adjustment period, and we understand other municipalities with this system faced similar challenges in their roll-out. We know it will take time for residents and visitors to get used to this new technology, but with the improvements we are making we trust that as people become more familiar, they will come to appreciate the benefits this new parking system will bring to the Town.

So, what are we doing about it?

Based on your comments and suggestions;

  • We have installed instructions on the sides of every machine.
  • We have posted larger, more visible signage in the lots.
  • We have installed a demo machine at the Municipal Office so that customers can practice in privacy with the help of staff.
  • We are testing options to make the screens more visible in the sunlight and the screen instructions clearer.
  • We have also met with local Chamber and BIA representatives to hear concerns and discuss solutions.
  • We have met with the system provider and relayed concerns we have heard and they have been very receptive to the feedback and will be meeting with us again to share possible enhancements.

And most importantly…

We are listening.

We want to make your experience with the new downtown parking system a positive one and are working toward making it better. Residents and visitors can contact the Town of Midland with feedback by emailing service@midland.ca and we also encourage you to participate in our online engagement project on Engaging Midland.

Submit your suggestions and questions on how we can continue to improve the new system below.

We welcome any and all feedback.


In the summer of 2021 the Town of Midland is implementing a new parking system for parking spaces downtown and in all municipal parking lots. The new system is a "pay-by-plate" system, meaning when you pay at the parking machine you enter your licence plate number and then continue on your way or, using the mobile app, scan the QR code at the machine or on parking signs throughout municipal lots and continue on your way. No need to go back to your car to put a ticket on the dash!

Background - How did we get to this point?

  • 2017: the Town completed a Service Delivery Review, which consulted residents, business owners, Council and staff, to identify opportunities for improvement and efficiencies for Town services. An update to the Parking system was recommended:
    • Implement new parking systems including Pay by Phone, Pay & Display to reduce reliance on staff resources for collection.
  • 2019: Using several RFPs from major towns and cities across Canada as a guide, and holding several on-site vendor tours, Staff issued an RFP for a complete parking solution for the Downtown on-street and off-street parking areas, as well as the harbour.
  • 2020: Precise ParkLink was chosen as the successful vendor.
  • 2021: Installation and rollout.

As of June 2021, the new parking system units were being installed on King Street, downtown side streets as well as in all municipal parking lots.

System launch will take place on July 1, 2021.

*Update*

  • The Town of Midland will be applying a graduated enforcement education program until August 1, 2021

Complimentary Times

  • 15 minutes of parking will be complimentary for all street parking; or
  • 1 hour of parking will be complimentary for all municipal parking lots.

Complimentary parking may be used once per day (either street parking or lot parking, not both), per licence plate. Drivers will still be required to register at the parking meters.

Rates

  • 25 cents/15 minutes.
  • $1/hour.

Hours of Operation

Paid parking will be in effect using the following schedule:

  • Downtown streets & Municipal Lots: 9 a.m. to 5 p.m., Monday-Friday.
  • Harbour Lot: 9 a.m. to 5 p.m., seven days a week.
  • Overnight parking remains free from April 1 to November 15.

Payment Options

The new machines offer convenient options for payment. Coins, debit/credit card, Apply Pay and Google Pay will all be accepted.

ParkedinTM Mobile App

Using the mobile app customers enjoy:

  • Paying by simply scanning a QR code with their phone at the parking meter.
  • Receipt email upon successful payment.
  • Email alerts at 10 minutes left on your session.
  • A link to extend/top up the parking session from anywhere(??).

Full details on the app can be found at ParkingSupport.ca/Precise-ParkLink-Parkedin.

Permit Parking through IPASS

Parking permits can now be obtained using the Interactive Parking Access Subscriber System (IPASS). The IPASS system allows users to register for permits on a monthly or annual basis, $30/month or $99/year.

Through IPASS, customers can register, pay and manage their accounts at any time – no need to visit the Municipal Office to acquire permits. For full details on IPASS, please visit: ParkingSupport.ca/Precise-Parklink-IPASS-Monthly-Parking-Support.

We want your feedback!

We want to hear from you on what customizations should be made to best accommodate our downtown businesses, their staff, and residents/visitors to the downtown. Below you submit your ideas and comment on others already submitted.

  • Complimentary Time available when parking downtown!

    Share on Facebook Share on Twitter Share on Linkedin Email this link

    When the new parking system launches on July 1, 2021, there will be complimentary time available when parking downtown, in addition to a graduated enforcement education period:

    Complimentary Times

    • 15 minutes of parking will be complimentary for all street parking; or
    • 1 hour of parking will be complimentary for all municipal parking lots.

    Complimentary parking may be used once per day (either street parking or lot parking, not both), per licence plate. Drivers will still be required to register at the parking meters.

    The Town of Midland will be applying a graduated enforcement education program until August 1, 2021

Page last updated: 17 September 2021, 13:34